What is Pink Tax? Did you know that women pay more for some products simply because they are marketed specifically to the female population? The men’s and generic versions are usually much cheaper and watching out for this hike in price and refusing to pay more simply because you are female can save you a small fortune.
The Wilkinson Sword Quattro razor comes in both men’s and women’s versions. The razor heads are virtually identical, they both have four blades and a lubricating strip, the only real difference is that the bottom bar on the men’s razor head is metal whereas the women’s version is rubber. Both sets of Quattro replacement blades in Boots sell for £6.99 however in the women’s packet you only get three razor heads not the four that men get for the same price! Luckily the Quattro system is universal so the men’s version will fit the women’s handle. By switching to buying the men’s Quattro blades you will save 58p per replacement head.
Pain Relief – 200mg Ibuprofen
There are a lot of pain killers on the market that advertise that they specifically target period pain, they often come in pretty pink boxes and are placed in prominent places around the pharmacy hoping to catch the eye of female shoppers, however are they worth the price tag? Simply put, no. Anadin Period Pain Relief is £2.83 for 16 tablets which works at to be 18p per tablet, Feminax is £3.25 for 16 tablets working out to be 20p per tablet and Nurofen Express for period pain is £3.79 for a box of 16 tablets which is the most expensive at 24p per tablet. The active ingredient in all three of these period pain relief tablets is 200mg of Ibruprofen. Generic Ibruprofen 200mg costs just 35p for 16 tablets which equates to just 2p per tablet. The generic Ibuprofen tablets works in exactly the same way and are just as effective; however they are 12 times less expensive than branded Nurofen.
Eau de Toilette
Women’s perfumes are often more expensive than the men’s equivalents too. Hugo Boss Orange Eau de Toilette For Her is £33 for 30ml whereas the For Him version comes in a larger 40ml bottle and is cheaper at just £32 making the women’s perfume 20p per ml more expensive.
These two basic loose fitted crew cut t-shirts from Topshop and Topman are so similar yet the women’s version costs £5 more.
How to avoid Pink Tax
The first step towards avoiding paying more for products simply because they are targeted at women is to recognise that some retailers will try and charge you more because they know they can get away with it. Hopefully from reading my blog post you will be able to spot instances of Pink Tax and make an informed choice as to whether it is worth paying extra for the female version of the item. In some cases of course it will be worth paying that bit more for example moisturisers for men will have different properties to those for women because our skin is different and we have different needs however it should be your choice and not the manufacturers. No one should be tricked into paying 12 times more for a product simply because the packaging is pretty pink.